7 STICK: Chewing Gum Design with a Twist

A Young, Fun, and Brave Brand Identity

Twinsadhouse, led by Creative Director and Designer Salih Kandemir, has created a bold and innovative design for 7 STICK, a chewing gum brand that breaks away from traditional packaging and communication strategies. With a focus on the new generation's attitude towards conscious consumption and technology addiction, this design stands out in the crowded chewing gum market.

Brave packaging strategies were developed to capture the essence of the new generation. The 7 STICK brand identity reflects the codes of the youth - young, fun, brave, and smart. The design team, including Strategist Can Uludag, Account Executive Egemen Yogurtcuoglu, and Account Director Dilek Elidemir, worked together to create a unique and expressive packaging that resonates with the target audience.

The 7 STICK design stands out for its uniqueness and originality. It embraces the "aspartame free" future, promising a healthier alternative to traditional chewing gum. The design also captures the anti-perfectionist attitude of the new generation, who value authenticity and individuality. With its vibrant colors and playful patterns, 7 STICK is a refreshing departure from the mundane.

This innovative design has been recognized for its excellence. In 2017, it was awarded the Iron A' Design Award in the Packaging Design category. This prestigious award is given to well-designed, practical, and innovative creations that meet professional and industrial requirements. The 7 STICK design integrates industry best practices and competent technical characteristics, providing fulfillment and positive feelings to consumers.

With its unique brand identity and commitment to meeting the needs of the new generation, 7 STICK is set to make a mark in the chewing gum market. Its brave and fun packaging, combined with its health-conscious promise, appeals to the values and preferences of the youth. Keep an eye out for 7 STICK - the chewing gum with a twist!